ART DIRECTION
For inquiries and quotes email cfernoria@gmail.com
Art Direction
Art Direction
Client
Conceptual work for Communication Design & Typography at Parsons
Year
Fall 2023
Little Simz Concept Album Launch
Project Description: Designed a new album style and promotional content for UK rapper Little Simz using elements such as color scheme, lyrics, and portraiture from the artist’s previous work “Sometimes I Might Be Introvert” and “NO THANK YOU.”
Deliverables: Album style guide, complete vinyl record design with sleeves and labels & promotional a tour poster
“Soccer for Charity” Soccer Tournament
Project Description: MANIC LLC wanted a light-hearted, vibrant, and contemporary feel for their inaugural charity soccer tournament. As a personal styling company, they wished to infuse a sense of fashion into the event's ads and promotional content.
Deliverables: Posters, social media posts, & custom-designed team jerseys.
Client
MANIC
Year
Summer 2023
Client
Conceptual work for Language & Letterform at Parsons
Year
Fall 2022
Pa ‘Lante Festival: Puerto Rican Cultural Festival
Project Description: Pa ‘Lante Festival is a fictional 3 day cultural arts festival to showcase Puerto Rican arts and culture. The client wanted fun and unique creative direction that used elements of Puerto Rican culture in its design such as Vejigantes, the beach, and waves.
Deliverables: Logo, T-Shirt & Hoodie design and samples for merchandise, and a bus wrap design
