STUDIO SERVICES
For inquiries and quotes email cfernoria@gmail.com
Art Direction
Art Direction
Client
Conceptual work for Communication Design & Typography at Parsons
Year
Fall 2023
Little Simz Concept Album Launch
Project Description: Designed a new album style and promotional content for UK rapper Little Simz using elements such as color scheme, lyrics, and portraiture from the artist’s previous work “Sometimes I Might Be Introvert” and “NO THANK YOU.”
Deliverables: Album style guide, complete vinyl record design with sleeves and labels & promotional a tour poster
“Soccer for Charity” Soccer Tournament
Project Description: MANIC LLC wanted a light-hearted, vibrant, and contemporary feel for their inaugural charity soccer tournament. As a personal styling company, they wished to infuse a sense of fashion into the event's ads and promotional content.
Deliverables: Posters, social media posts, & custom-designed team jerseys.
Client
MANIC
Year
Summer 2023
Client
Conceptual work for Language & Letterform at Parsons
Year
Fall 2022
Pa ‘Lante Festival: Puerto Rican Cultural Festival
Project Description: Pa ‘Lante Festival is a fictional 3 day cultural arts festival to showcase Puerto Rican arts and culture. The client wanted fun and unique creative direction that used elements of Puerto Rican culture in its design such as Vejigantes, the beach, and waves.
Deliverables: Logo, T-Shirt & Hoodie design and samples for merchandise, and a bus wrap design
Branding
Branding
Black Artists Unified
Project Description: Black Artists Unified (BAU), is a club at The New School dedicated to fostering connections among creative individuals who identify as black and people of color. The club serves as a platform for networking, collaboration, and empowerment within the BIPOC creative community. The primary objective of this project is to develop a comprehensive branding design that encapsulates the essence and purpose of BAU as a club. The branding should exude professionalism while embracing creativity, and it should integrate elements of black culture to reflect the club's identity and values effectively.
Deliverables: Logo design; brand identity deck with fonts, logo pairings, and color palette; promotional photoshoot; 3 Instagram carousel posts; and promotional posters for the club’s launch.
Client
Black Artists Unified
Year
Summer 2023
Illustration
Illustration
Brooklyn Friends School
Project Description:
Brooklyn Friends School is seeking vibrant, light-hearted, and visually appealing welcome back posters to decorate the school halls in preparation for the upcoming academic year. The aim is to create an inviting and cheerful atmosphere for students, faculty, and staff returning to school after a break. The posters should exude positivity, utilizing the school's designated colors in an eye-catching and harmonious manner to maintain brand consistency and school spirit, while incorporating elements of Brooklyn Friends School's unique aesthetic and design language to ensure alignment with the institution's identity.
Deliverables: Five banner-style poster designs for print-out
Client
Brooklyn Friends School
Year
Summer 2023
Instagram GIFS for Little Daymond Learns to Earn
Project Description:
The primary goal of this project is to elevate the promotional content for "Little Daymond Learns to Earn" by creating high-quality animated GIFs and developing new digital illustrations featuring the characters from the book. These materials will be utilized across various social media platforms to engage with fans and promote the book effectively.
Deliverables:
12 Animated GIFs: Engaging and high-quality animated GIFs suitable for promotional purposes across social media platforms.
High-Quality Digital Illustrations: A comprehensive folder containing meticulously crafted digital illustrations depicting scenes and characters from the book, ensuring consistency and alignment with the story's narrative.
Client
The Shark Group
Year
Summer 2023
