Project Description: Black Artists Unified (BAU), is a club at The New School dedicated to fostering connections among creative individuals who identify as black and people of color. The club serves as a platform for networking, collaboration, and empowerment within the BIPOC creative community. The primary objective of this project is to develop a comprehensive branding design that encapsulates the essence and purpose of BAU as a club. The branding should exude professionalism while embracing creativity, and it should integrate elements of black culture to reflect the club's identity and values effectively.

Deliverables: Logo design; brand identity deck with fonts, logo pairings, and color palette; promotional photoshoot; 3 Instagram carousel posts; and promotional posters for the club’s launch.